Why a Fractional CMO Makes Sense

business growth

We live in an on-demand world.

A “Fractional Chief Marketing Officer / Chief Growth Officer” is a strategic way to get C-level engagement in your company without having to incur the costs of a seasoned FTE resume. More important than the cost considerations, it provides broad-based and on-demand perspective around best practices in customer acquisition, sales pipeline development, and marketing execution.

Chief Dot Connector

Sometimes, you can’t see the forest for the trees. It’s easy to get caught up in the day-to-day operational realities of a company. This can distract from major objectives and reduce focus on strategy and execution. Next month and next quarter quickly become this month and this quarter. And, if your company is growing quickly, there needs to be a strong team around the Founder(s). Adding a Fractional CMO/CGO will address immediate “go-to-market” needs and help develop a strategic growth roadmap. The added benefit of applying “proven practices” and often “which to avoid”, seen across other companies cannot be over stated.

Who Needs a Fractional CMO/CGO?

  • Companies that have an existing marketing team and need executive level guidance, perspective, and leadership.
  • CEOs, CMOs and VPs of Sales or Marketing who would like an independent, outside perspective on their business and go-to-market strategy and tactics.
  • Companies who are planning on hiring a VP Marketing or CMO role and want to get a running start on major go-to-market activities and take the time to find the right hire.

Sound interesting? Contact Us to see how adding a Fractional CMO/CGO can benefit your company.