We Are All In This Together? On Sinking Ships, It’s Every Man for Himself

What’s the full impact of the coronavirus pandemic? It is a global health crisis. Some say it’s an economic crisis and we need to get back to work now! Others say in order to solve this economic crisis, we must first solve the public health component! And unfortunately, some wingnuts have even labeled the pandemic… Read More

The Purpose of Marketing Is To Sell

  “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt Marketing is having an identity crisis! I’m about to say something that is very unpopular with the majority of the “talking heads” on LinkedIn… “The purpose of marketing is to sell!” Marketing is a force multiplier. Great marketing… Read More