Strategies, models and martech come and go. The one constant through all the years has been change. Read More
Change as the Product
Marketing Ops and Pitch Counts
I’ve spent my entire career in marketing and sales, primarily focused on B2B #martech for the last fifteen. I’ve held senior positions with SaaS vendors and tech agencies alike. For the last two months, I’ve been working on an enterprise demand center full renovation. Stripping it down to the studs, new wiring, plumbing, dry-wall, and… Read More
The Purpose of Marketing Is To Sell
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt Marketing is having an identity crisis! I’m about to say something that is very unpopular with the majority of the “talking heads” on LinkedIn… “The purpose of marketing is to sell!” Marketing is a force multiplier. Great marketing… Read More
Aren’t you listening?
What the hell is wrong with your marketing and sales teams? They should be printing money! There are literally thousands upon thousands of experts, advisors, thought-leaders, blog hosts, entrepreneurs, bestselling authors, growth-hackers, speakers, and evangelists on LinkedIn. And get this…They’re all giving away their BEST tips, tricks and secrets, so you too can wake at… Read More
Why Isn’t This Damn Thing On Mute?!
I came across Don’t Call Me on LinkedIn today and immediately thought of Joe Chernov’s quote… “The best time to call me is email.” @jchernov How long has it been since I took an UNSCHEDULED (cold) call?”. Answer: at least a decade or more. I never answer cold calls. Message, no message, I’m not calling… Read More
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