If You Have 7,040* Hammers, Everything Looks Like a Nail

I believe the current golden age of martech (marketers marketing tech to other marketers) began innocently enough in 1999 with the launch of Eloqua. Now, most marketers think it’s hard to market to a fellow marketer, but the last 20 years proves the exact opposite. We’ll buy any damn shiny new object. Just tell us… Read More

We’ve Made B2B Marketing Way Too F#%king Hard

  Marketing, what the hell happened to you? I remember way back in my day, our stack consisted of WordPress, Marketo and Google Analytics. That’s the way it was and we liked it! Go to any marketing conference today, and you’ll hear a “marketing technologist” tell a room full of other martech worshipers how they… Read More