Root Canals, Bad Coffee, and Customer Experience

You don’t need to hire a high priced management consultant to tell you: Great Customer Experience: GOOD for business. Poor Customer Experience: BAD for business. There is no “neutral” when it comes to our customer’s experience. We’re either making it better or we’re making it worse. Take a look at LinkedIn. There are literally hundreds… Read More

Is Your “Check ROI Engine” Light On?

Is your ‘Check ROI Engine’ light on? In today’s marketing climate, the coolest answer is to buy a brand new martech car, but that’s expensive, time consuming and presents a whole new layer of risk. We all can see the indicator is lit up, but it doesn’t tell you what’s wrong. That dreaded light doesn’t… Read More