The Purpose of Marketing Is To Sell

  I’m about to say something that has really gone out of vogue on LinkedIn… “The purpose of marketing is to sell!” Marketing is a force multiplier. Great marketing helps sales sell more product, to more people, faster than they could on their own. If you spend any time on LinkedIn, you may be under… Read More

Everybody Loves Transformation But Hates Change

“67% of the purchase decision is completed before a customer calls a supplier.” B2B salespeople, how much longer will you buy into this nonsense? Buyers are drowning in information, scoff at market/vendor hype, and are paralyzed by the sheer number of options available. They are dying for substantive vendor interaction earlier in their decision process,… Read More