Everybody Loves Transformation But Hates Change

“It is not necessary to change. Survival is not mandatory.” —W. Edwards Deming B2B salespeople, how much longer will LinkedIn thought-leaders continue to peddle this crap?   67% of the purchase decision is completed before a customer calls a supplier.    B2B buyers are drowning in information, scoff at market/vendor hype, and are paralyzed by the… Read More