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Tag: Account Awareness

21 Mar 201721 Mar 2017 by theSlaughterPen

“What Is” vs “What Could Be”: Intent Is NOT Predictive

“There is nothing like first-hand evidence.” -Sherlock Holmes There are no hotter buzz words in B2B marketing than ABM and Predictive Analytics. On can scarcely make it through the day without coming across an industry article detailing the benefits of this new B2B marriage made in heaven. But, before you finalize your wedding invitation list,… Read More

B2B Marketing and Sales ABM, Account Awareness, Account-Based Marketing, Buying Triggers, Intent Monitoring, Marketing ROI, martech, Predictive Analytics Leave a comment
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