Does what needs doing: help companies figure out what they sell, and then go sell it.

Fractional executive leadership and consulting growth services for global enterprise SaaS vendors, systems integrators, and technical agencies.

Inconveniently located at the corner of marketing & reality.

learn more: secondrodeo.marketing.

I don’t charge by the hour, but for the decades. Relax, it’s my second rodeo. – Robert Slaughter