So, you missed your number?!
You’re way behind with demand generation and need to focus every minute and dollar you have on getting caught up. SDRs want better leads. AEs want more opportunities. Executive management wants faster results!
Your CEO has some exciting ideas about your 2020 Marketing Plan…
More, Better, Faster!!!
Next month and next quarter quickly become this month and this quarter and everybody is coming to collect.
A fool’s errand…
Now, at this point, some organisations lean into martech and salestech while others simply default to an inexpensive but inexperienced marketing resource. Neither solution is going to “connect the dots” with strategy and execution to ensure revenue goals are met. Neither will know which tactics and processes to use to save time and generate quick wins. Unfortunately, these solutions only push the inevitable out a little further.
Somebody has seen this movie before…
The benefit of applying proven practices and often “which to avoid”, seen across other companies cannot be overstated. Not every company needs a full-time CMO or CSO, but every business needs financially sound revenue growth.
A high-performance revenue vehicle requires a skilled mechanic.