J. Robert Slaughter

Improving Marketing and Sales Effectiveness  –  Driving Faster Pipeline Velocity and Greater Deal Size

Senior marketing and sales executive focused on delivering revenue and proving the value and business impact of marketing spend. Enablement practitioner assisting high growth technology companies plan, execute and scale revenue growth programs, frameworks, and teams. B2B strategist with numerous articles published regarding account-based marketing, content marketing, customer experience, data driven engagement, demand generation, and additional business impact strategies.

EXPERTISE

  • Fractional Chief Marketing, Growth and Revenue Officer
  • Business, Marketing and Sales Strategy Across All Media
  • Marketing & Sales Enablement/Effectiveness
  • Demand Generation, Lead Nurturing and Full Funnel Management
  • Account Based Marketing and Selling
  • Content Marketing, Brand Storytelling, Advocate Marketing
  • Marketing/Sales Technology and Operations
  • Advanced Analytics and Attribution Modeling
  • Strategic Partnership Sourcing and Partner Management
  • Start-up Formation and Governance
  • Developing and Implementing a “Shared Vision”

EXPERIENCE

AFFILIATIONS

  • Sales Enablement Society – Founding Member (National Chapter) and Chapter President (Charleston, SC)
  • Proof Analytics – Advisory Board Member
  • ABM Insiders – Executive Advisor
  • Boy Scouts of America – Cub Scout Troop 519
  • Oasis Community Cooperative – Co-Founder and Board Member
  • Catholic Charities USA

CONTACT