J. Robert Slaughter

Revenue Leader, Executive Advisor for High-Growth Firms

“Our job is to sell our clients’ merchandise … not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.” – Bill Bernbach

Accomplished executive leader working with high-growth technology firms to plan, execute and scale revenue operations, programs and teams. Proven ability of delivering GTM strategies, increased sales effectiveness, pipeline velocity and revenue growth. Well versed in bridging the CMO-CFO language gap by detailing marketing’s and sales’ business impact and financial value.

CORE COMPETENCIES

  • Fractional / Interim Executive Leader (CMO, CGO, CRO)
  • ROI-Based Analytics Detailing Marketing’s and Sales’​ Business Impact and Financial Value.
  • Demand Generation, Go-to-Market, Sales and Marketing Strategies
  • Marketing and Sales Enablement
  • Account Based Marketing and Selling
  • Content Marketing, Brand Storytelling and Advocacy
  • Marketing & Sales Technology, Revenue Operations
    • ABM, Advanced Analytics and Attribution, CDP, CMS (CaaS/Headless), Cloud-Native/Serverless, Conversational/Engagement Marketing, CRM, DXP, Facial and Voice Recognition, Marketing Automation
  • Strategic Partnership Sourcing and Channel Management
    • Publicis Sapient, Marketo, Adobe, Accenture,Salesforce, Oracle, Sitecore, Capgemini, Microsoft
  • Start-up Formation and Governance
  • Developing and Implementing a “Shared Vision”

NOTABLE CLIENTS

Verizon, NASDAQ, International Olympic Committee, L’Oreal, DuPont, Marriott, Lockheed Martin, SonyPictures, Coca-Cola, UPS, Sprint, NBCUniversal

AFFILIATIONS

  • Proof Analytics – Advisory Board Member
  • Sales Enablement Society
    • Founding Member (National Chapter, Washington, DC)
    • Founding Chapter President (Charleston, SC)
  • ABM Insiders – Executive Advisor
  • GLG – Council Member (marketing and sales technology)
  • Chucktech – Founder and Chief Evangelist
  • Boy Scouts of America – Cub Scout Troop 519

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