J. Robert Slaughter

Revenue Leader, Executive Advisor for High-Growth Firms

“It’s time to run Marketing like an investment fund.”

Accomplished executive leader working with high-growth technology firms to plan, execute and scale revenue operations (teams, processes-programs, technology). Proven ability of delivering go-to-market strategies, increased sales effectiveness, pipeline velocity and revenue growth. Well versed in bridging the CMO-CFO language barrier by detailing marketing’s and sales’ business impact and financial value.

CORE COMPETENCIES

  • Fractional / Interim Revenue Leader (CMO, CGO, CRO)
  • ROI-Based Analytics Detailing Marketing’s and Sales’ Business Impact and Financial Value.
  • Go-to-Market, Demand Generation, Account-Based Marketing & Sales Strategies
  • Marketing & Sales Technology and Revenue Operations
    • ABM, Advanced Analytics and Attribution, CDP, CMS (CaaS/Headless), Cloud-Native/Serverless, Conversational/Engagement Marketing, CRM, DXP, Facial and Voice Recognition, Marketing Automation
  • Marketing and Sales Enablement
  • Content Marketing, Brand Storytelling and Advocacy
  • Strategic Partnership Sourcing and Channel Management
    • Publicis Sapient, Marketo, Adobe, Accenture, Salesforce, Oracle, Sitecore, Capgemini, Microsoft
  • Start-up Formation and Governance
  • Cross-Functional Change Management
  • Developing and Implementing a “Shared Vision”

NOTABLE ENGAGEMENTS

Verizon Enterprise Solutions, NASDAQ, International Olympic Committee, Viacom, L’Oreal, DuPont, Marriott, Lockheed Martin, SonyPictures, Coca-Cola, UPS, Sprint, NBCUniversal

EXPERIENCE

Partner, Strategy and Revenue Operations, TechCXO

TechCXO is a professional services firm that provides experienced, C-Suite professionals to deliver strategic and functional consulting services for growth-stage technology companies. My practice includes go-to-market strategy, and the execution/scale of revenue operations (teams, processes-programs, technology).

Not every company needs a full-time CMO or CSO, but every business needs accelerating, financially sound revenue growth.

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