Professional Profile

J. Robert Slaughter

Growth Marketer, Business Impact Strategist, Team Builder

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SUMMARY

Senior marketing and sales executive (CMO, CGO, CRO) focused on delivering revenue and proving the value and business impact of marketing spend. Enablement practitioner assisting high growth technology companies plan, execute and scale revenue growth programs, frameworks, and teams. B2B strategist with numerous articles published regarding account-based marketing, content marketing, customer experience, data driven engagement, demand generation, and additional business impact strategies.

EXPERTISE

-Business, Marketing and Sales Strategy Across All Media
-Marketing and Sales Enablement
-Demand Generation, Lead Nurturing and Full Funnel Management
-Account Based Marketing and Selling
-Content Marketing, Brand Storytelling and Advocacy
-Marketing/Sales Technology and Operations
-Advanced Analytics and Attribution Modeling
-Strategic Partnership Sourcing and Channel Management
-Start-up Formation and Governance
-Developing and Implementing a “Shared Vision”

PROFESSIONAL EXPERIENCE

Ripple Effect AdvisorsJanuary 2002 to Present

Chief Marketing, Growth and Revenue Officer

  • fractional, executive level business strategy, marketing, and sales services for high growth technology companies.
  • numerous executive roles at SaaS and professional services organizations.

Highlights:

  • Sprint – Developed and executed marketing/sales GTM and launch plan for Washington, DC and Baltimore Metro B2B channels.
  • SapientRazorfish – Mobile marketing strategist: Coca-Cola, L’Oreal, London Olympics, Football League International.
  • Adobe– strategic “Win Team” member: Marriott International and Lockheed Martin.
  • NASDAQ – global demand generation advisor and marketing automation (Eloqua) consultant. 
  • Marketo – account development and implementation specialist at Verizon Enterprise Services.
  • Strategic Partnership Sourcing and ManagementAccenture, Adobe, Atos, Capgemini, Marketo, Microsoft, Mindtree, Oracle, Salesforce

EDUCATION

Roanoke College, Salem, VA.

AFFILIATIONS

  • Founding Member, Sales Enablement Society
    • Chapter President, Charleston, SC
  • Advisory Board Member, Proof Analytics
  • Chief Evangelist, Silicon Harbor
  • Co-Founder and Board Member, Oasis Community Cooperative

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