Professional Profile

J. Robert Slaughter – Marketer with a Sales Mindset

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SUMMARY

Senior business growth advisor, marketer, sales strategist & practitioner. Career spent advising global organizations to plan, execute and scale revenue generation programs and frameworks. B2B marketing and sales subject matter expert with numerous articles published regarding account-based marketing, business analytics, content and data orchestration, customer experience, demand generation, and additional business impact strategies.

EXPERTISE

  • Business, Marketing and Sales Strategy Across All Media
  • Demand Generation, Lead Nurturing and Full Funnel Management
  • Account Based Marketing and Selling
  • Content Marketing, Brand Advocacy and Sales Enablement
  • Marketing/Sales Technology and Operations
  • Advanced Analytics and Attribution Modeling
  • Strategic Partnership Sourcing and Channel Management
  • Start-up Formation and Governance
  • Developing and Implementing a “Shared Vision”

PROFESSIONAL EXPERIENCE

Principal, Ripple Effect Advisors – January 2002 to Present

Fractional executive level business strategy, marketing, sales, and revenue generating services for high growth technology companies.

Select Client List & Highlights:

  • Sprint – Developed and executed marketing/sales launch plan for Washington, DC and Baltimore Metro B2B channel.
  • SapientRazorfish – Mobile marketing strategist: Coca-Cola, L’Oreal, London Olympics, Football League International.
  • Siteworx – strategic “Win Team” member: Marriott International and Lockheed Martin.
  • NASDAQ – global demand generation advisor and marketing automation (Eloqua) consultant. 
  • Marketo – account and implementation specialist at Verizon Enterprise Services.
  • Strategic Partnership Sourcing and ManagementAccenture, Adobe, Atos, Capgemini, Marketo, Microsoft, Mindtree, Oracle, Salesforce

EDUCATION

Roanoke College, Salem, VA.

AFFILIATIONS

  • Founding Member, Sales Enablement Society
  • Advisory Board Member, Proof Analytics
  • Chief Evangelist, Silicon Harbor
  • Co-Founder and Board Member, Oasis Community Cooperative

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