J. Robert Slaughter

Technology Go-to-Market and Revenue Growth Leader

“Our job is to sell our clients’ merchandise … not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.” – Bill Bernbach

Fractional executive assisting high growth technology companies plan, execute and scale revenue operations, programs, and teams. Experienced growth leader focused on delivering top-line revenue, increasing sales effectiveness, pipeline velocity, deal size, and proving the value and business impact of marketing.

CORE COMPETENCIES

  • Fractional Chief Marketing, Growth and Revenue Officer
  • Business, Marketing and Sales Strategy Across All Media
  • Marketing & Sales Enablement/Effectiveness
  • Demand Generation, Lead Nurturing and Full Funnel Management
  • Account Based Marketing and Selling
  • Content Marketing, Brand Storytelling, Advocate Marketing
  • Marketing/Sales Technology and Operations
  • Advanced Analytics and Attribution Modeling
  • Strategic Partnership Sourcing and Partner Management
  • Start-up Formation and Governance
  • Developing and Implementing a “Shared Vision”

AFFILIATIONS

  • Sales Enablement Society – Founding Member (National Chapter) and Chapter President (Charleston, SC)
  • GLG – Council Member (marketing and sales technology)
  • Proof Analytics – Advisory Board Member
  • ABM Insiders – Executive Advisor
  • Chucktech – Founder and Chief Evangelist
  • Boy Scouts of America – Cub Scout Troop 519
  • Oasis Community Cooperative – Co-Founder and Board Member
  • Catholic Charities USA

LINKEDIN  –  ABRIDGED RESUME

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