J. Robert Slaughter

Revenue Leader and Consultant, Advisor to High-Growth Technology Firms

“Marketing is a force multiplier and creates a massive amount of business value. But most goes unrecognized and unrewarded. It’s time to stop being the C-Suite punching bag. It’s time to learn to speak the language of business.”

Robert Slaughter is a marketing consultant, author, speaker, and contrarian who works with global technology firms to cut all of the marketing bulls#it and focus on delivering financially sound revenue growth. Robert’s ultimate goal is to elevate marketing as a strategic C-suite partner and bridge the CMO-CFO language barrier by detailing marketing’s business impact and true value

CORE COMPETENCIES

  • Interim, Fractional, On-Demand Revenue Executive and Leader (SVP, EVP, CMO, CRO)
  • ROI-Based Analytics Detailing Marketing’s and Sales’ Business Impact and Financial Value.
  • Go-to-Market, Demand Generation, Account-Based Marketing & Sales Strategies
  • Marketing & Sales Technology and Revenue Operations
  • Marketing and Sales Enablement
  • Content Marketing, Brand Storytelling, and Advocacy
  • Strategic Partnership Sourcing and Channel Management
  • Start-up Formation and Governance
  • Cross-Functional Change Management
  • Developing and Implementing a “Shared Vision”

NOTABLE CLIENT ENGAGEMENTS

Verizon Enterprise Solutions, NASDAQ, International Olympic Committee, Viacom, L’Oreal, DuPont, Marriott, Lockheed Martin, SonyPictures, Coca-Cola, UPS, Sprint, NBCUniversal

TECHNOLOGY EXPERTISE

ABM, Advanced Analytics & Attribution, CDP, CMS (CaaS/Headless), Cloud-Native/Serverless Infrastructure, Chatbots & Conversational Marketing, CRM, Digital Experience Platforms, Facial & Voice Recognition Software, Marketing Automation

PARTNER & PROFESSIONAL SERVICES MANAGEMENT

Publicis Sapient, Marketo, Adobe, Accenture, Salesforce, Oracle, Sitecore, Capgemini, Microsoft, Atos, Mindtree

EXPERIENCE

Marketing & Sales Leader, Advisor, and Consultant

  • Deliver strategic and functional consulting services for high-growth through enterprise technology companies.
  • Numerous executive roles (VP, CMO, CRO) at SaaS organizations and professional services firms.
  • Practice includes go-to-market strategy and the execution-scale of revenue
    operations (teams, processes-programs, technology).

AFFILIATIONS

RESOURCES

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