Professional Profile

J.ROBERT SLAUGHTER

Improving Marketing and Sales Effectiveness I Driving Faster Pipeline Velocity and Greater Deal Size

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 SUMMARY

Senior marketing and sales executive (CMO, CGO, CRO) focused on delivering revenue and proving the value and business impact of marketing spend. Enablement practitioner assisting high growth technology companies plan, execute and scale revenue growth programs, frameworks, and teams. B2B strategist with numerous articles published regarding account-based marketing, content marketing, customer experience, data driven engagement, demand generation, and additional business impact strategies.

EXPERTISE

  • Business, Marketing and Sales Strategy Across All Media
  • Marketing and Sales Enablement
  • Demand Generation, Lead Nurturing and Full Funnel Management
  • Account Based Marketing and Selling
  • Content Marketing, Brand Storytelling, Advocate Marketing
  • Marketing/Sales Technology and Operations
  • Advanced Analytics and Attribution Modeling
  • Strategic Partnership Sourcing and Partner Management
  • Start-up Formation and Governance
  • Developing and Implementing a “Shared Vision”

PROFESSIONAL EXPERIENCE

Principal, Ripple Effect Advisors – ​​January 2002 to Present

  • Numerous executive roles at SaaS and professional services organizations.
  • Chief Marketing, Growth and Revenue Officer
    • Fractional, executive level business strategy, marketing, and sales services for high growth technology companies.

Highlights:

  • Sprint – B2B GTM Lead for Washington, DC and Baltimore Metro.
  • SapientRazorfish – Mobile and CX Strategist: Coca-Cola, L’Oreal, London Olympics, Football League International.
  • Adobe – “Win Team” member: Marriott International and Lockheed Martin
  • NASDAQ – global demand generation advisor and marketing automation (Eloqua) consultant.
  • Marketobusiness impact and implementation specialist at Verizon Enterprise Services.
  • Strategic Partnership Sourcing and ManagementAccenture, Adobe, Atos, Capgemini, Marketo, Microsoft, Mindtree, Oracle, Salesforce

EDUCATION

Roanoke College, Salem, VA.

AFFILIATIONS

  • Sales Enablement Society – Founding Member (National Chapter) and Chapter President (Charleston, SC)
  • Proof Analytics – Advisory Board Member
  • ABM Insiders – Executive Advisor
  • Oasis Community Cooperative – Co-Founder and Board Member

 

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