J. Robert Slaughter

Revenue Leader, Consultant, Executive Advisor for High-Growth Firms

“Marketing is a force multiplier and creates a massive amount of business value. But most goes unrecognized and unrewarded. It’s time to stop being the C-Suite punching bag. It’s time to learn to speak the language of business.”

Accomplished executive leader working with high-growth technology firms to plan, execute and scale revenue operations (teams, processes-programs, technology). Proven ability of delivering go-to-market strategies, increased sales effectiveness, pipeline velocity and revenue growth. Well versed in bridging the CMO-CFO language barrier by detailing marketing’s and sales’ business impact and financial value.

CORE COMPETENCIES

  • Fractional On-Demand Leadership
  • ROI-Based Analytics Detailing Marketing’s and Sales’ Business Impact and Financial Value.
  • Go-to-Market, Demand Generation, Account-Based Marketing & Sales Strategies
  • Marketing & Sales Technology and Revenue Operations
  • Marketing and Sales Enablement
  • Content Marketing, Brand Storytelling and Advocacy
  • Strategic Partnership Sourcing and Channel Management
  • Start-up Formation and Governance
  • Cross-Functional Change Management
  • Developing and Implementing a “Shared Vision”

NOTABLE ENGAGEMENTS

Verizon Enterprise Solutions, NASDAQ, International Olympic Committee, Viacom, L’Oreal, DuPont, Marriott, Lockheed Martin, SonyPictures, Coca-Cola, UPS, Sprint, NBCUniversal

PARTNER MANAGEMENT

Publicis Sapient, Marketo, Adobe, Accenture, Salesforce, Oracle, Sitecore, Capgemini, Microsoft, Atos, Mindtree

TECHNOLOGY EXPERTISE

ABM, Advanced Analytics & Attribution, CDP, CMS (CaaS/Headless), Cloud-Native/Serverless Infrastructure, Chatbots & Conversational Marketing, CRM, Digital Experience Platforms, Facial & Voice Recognition Software, Marketing Automation

EXPERIENCE

Marketing & Sales Leader, Advisor and Consultant

  • Deliver strategic and functional consulting services for high-growth through enterprise technology companies.
  • Numerous executive roles at SaaS organizations and professional services firms.
  • Practice includes go-to-market strategy and the execution-scale of revenue
    operations (teams, processes-programs, technology).

Partner, Strategy and Revenue Operations, TechCXO.

AFFILIATIONS

RESOURCES

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