The Purpose of Marketing Is To Sell

  I’m about to say something that has really gone out of vogue on LinkedIn… “The purpose of marketing is to sell!” Marketing is a force multiplier. Great marketing helps sales sell more product, to more people, faster than they could on their own. If you spend any time on LinkedIn, you may be under… Read More

Think Beyond the Web Page: Conversational UI/UX

There is no denying the momentum and interest for voice technology is growing rapidly. The reality is, everything in your home and office is going to be connected to the internet soon enough, and this will fundamentally transform the relationship between consumers and brands. We’ve quickly become accustomed to speaking to our devices as it’s… Read More

We’ve Made B2B Marketing Way Too F#%king Hard

  Marketing, what the hell happened to you? I remember way back in my day, our stack consisted of WordPress, Marketo and Google Analytics. That’s the way it was and we liked it! Go to any marketing conference today, and you’ll hear a “marketing technologist” tell a room full of other martech worshipers how they… Read More

Everybody Loves Transformation But Hates Change

“67% of the purchase decision is completed before a customer calls a supplier.” B2B salespeople, how much longer will you buy into this nonsense? Buyers are drowning in information, scoff at market/vendor hype, and are paralyzed by the sheer number of options available. They are dying for substantive vendor interaction earlier in their decision process,… Read More

Aren’t you listening?

What the hell is wrong with your marketing and sales teams? They should be printing money! There are literally thousands upon thousands of experts, advisors, thought-leaders, blog hosts, entrepreneurs, bestselling authors, growth-hackers, speakers, and evangelists on LinkedIn. And get this…They’re all giving away their BEST tips, tricks and secrets, so you too can wake at… Read More

The Time is Now for Startups to Embrace Fractional Executives

There is a huge problem facing early-stage organizations. The founder, owner, CEO, is often the only revenue producer. The CLOSER! So, running day-to-day operations, closing deals, and chasing capital is not a scalable business model in the eyes of investors. Hiring or outsourcing BDR/SDR teams to crush the phones and set demo appointments is putting… Read More

What’s Your Audio Content Strategy?

“People will forget your ad. Hell, they’ll forget what they bought from you. But they’ll never forget the experience — the gift of time.” – jrs Episode 2: What’s Your Audio Content Strategy? In episode two of Content and Caffeine, Kaya Ismail, Founder of Wordify chats with Robert Slaughter, Founder of Attivare. Together, Rob and… Read More

Customer Experience Is Far Too Important To Be Left To The Marketing Department

  Marketers, here’s an uncomfortable question: when was the last time you actually interacted with a customer? The term ‘customer experience’ has become the latest marketing buzzword (it fetches over 355 million results on Google, if you don’t believe me), but do we really listen to the voice of the customer, or has customer experience… Read More

dotCMS Appoints Robert Slaughter as Chief Marketing Officer

Via MartechAdvisor 15 March 2018, Miami: dotCMS, announced today that Robert Slaughter has joined the company as Chief Marketing Officer, effective immediately. Mr. Slaughter will report to Ralph Miller, Chief Executive Officer, and become one of the senior executives within the company. From Ralph Miller, CEO of dotCMS, “Since we sell a mar-tech product, we need to ‘walk the talk,’ and that means… Read More

Root Canals, Bad Coffee, and Customer Experience

You don’t need to hire a high priced management consultant to tell you: Great Customer Experience: GOOD for business. Poor Customer Experience: BAD for business. There is no “neutral” when it comes to our customer’s experience. We’re either making it better or we’re making it worse. Take a look at LinkedIn. There are literally hundreds… Read More