Marketers, here’s an uncomfortable question: when was the last time you actually interacted with a customer? The term ‘customer experience’ has become the latest marketing buzzword (it fetches over 355 million results on Google, if you don’t believe me), but do we really listen to the voice of the customer, or has customer experience… Read More
Via MartechAdvisor 15 March 2018, Miami: dotCMS, announced today that Robert Slaughter has joined the company as Chief Marketing Officer, effective immediately. Mr. Slaughter will report to Ralph Miller, Chief Executive Officer, and become one of the senior executives within the company. From Ralph Miller, CEO of dotCMS, “Since we sell a mar-tech product, we need to ‘walk the talk,’ and that means… Read More
You don’t need to hire a high priced management consultant to tell you: Great Customer Experience: GOOD for business. Poor Customer Experience: BAD for business. There is no “neutral” when it comes to our customer’s experience. We’re either making it better or we’re making it worse. Take a look at LinkedIn. There are literally hundreds… Read More
I came across Don’t Call Me on LinkedIn today and immediately thought of Joe Chernov’s quote… “The best time to call me is email.” @jchernov How long has it been since I took an UNSCHEDULED (cold) call?”. Answer: at least a decade or more. I never answer cold calls. Message, no message, I’m not calling… Read More
“There is nothing like first-hand evidence.” -Sherlock Holmes There are no hotter buzz words in B2B marketing than ABM and Predictive Analytics. On can scarcely make it through the day without coming across an industry article detailing the benefits of this new B2B marriage made in heaven. But, before you finalize your wedding invitation list,… Read More
As the Account Based Marketing space continues to grow, industry leaders have stepped up to share their knowledge and experience in an effort to help others. From writers and speakers to analysts and top sales people, here is a list of who we follow on Twitter to to keep up with the latest in ABM. READ… Read More
Over the last few weeks, I’ve had some amazing conversations around the bottom line requirements for high-performance ABM. The timing of these conversations is critical as ABM practitioners increasingly ask how to properly build or re-architect their programs to achieve the results they believe possible. “While hopes are high, most marketing organizations are ill prepared… Read More
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