What the hell happened? One minute my stack consisted of WordPress, an ESP, and Google Analytics, then the next, I’m sitting at some martech conference listening to a marketing ops team tell me how they built this…
courtesy of: NASA
Just kidding! They actually built this…
courtesy of: chiefmartech.com
What have we bought ourselves into? Martech, adtech, way too much tech! Your expensive and complicated “Frankenstack” isn’t going to save you if your multi-channel engagement strategy consists of email and display ad “spray and pray”.
The B2B Buyer’s path to purchase has become so complex, marketers need to realize that they can’t control how, where, or when customers engage. Not to mention actually knowing who your Buyer is.
So, what would a system built for the B2B marketer look like? First, it needs to be “Contextual”, giving marketers a full 360° view of target accounts and insights into their behaviors and actions. And second, it must be “AI Driven”, able to respond to “buying triggers” at scale with the next best marketing play or campaign directed at the right decision maker or influencer.
courtesy of: ZenIQ
Marketers don’t need more complexity in their lives, they just want some clarity and actionable insights from their CRM and marketing automation platforms.
Introducing ZenIQ Inbox: The Most Complete Account Based Orchestration App for Salesforce, Dynamics, Marketo, Eloqua, Pardot and Hubspot.
Don’t take our word for it. See it in action with your own Salesforce data. It’s simple, quick and free.
J. Robert Slaughter, Marketing-Sales Advisor & Consultant is a veteran strategist and practitioner who’s spent a career advising global enterprise organizations to plan, execute and scale revenue growth programs & frameworks.