Marketing Ops and Pitch Counts

I’ve spent my entire career in marketing and sales, primarily focused on B2B #martech for the last fifteen. I’ve held senior positions with SaaS vendors and tech agencies alike. For the last two months, I’ve been working on an enterprise demand center full renovation. Stripping it down to the studs, new wiring, plumbing, dry-wall, and… Read More

We Are All In This Together? On Sinking Ships, It’s Every Man for Himself

What’s the full impact of the coronavirus pandemic? It is a global health crisis. Some say it’s an economic crisis and we need to get back to work now! Others say in order to solve this economic crisis, we must first solve the public health component! And unfortunately, some wingnuts have even labeled the pandemic… Read More

If You Have 7,040* Hammers, Everything Looks Like a Nail

I believe the current golden age of martech (marketers marketing tech to other marketers) began innocently enough in 1999 with the launch of Eloqua. Now, most marketers think it’s hard to market to a fellow marketer, but the last 20 years proves the exact opposite. We’ll buy any damn shiny new object. Just tell us… Read More

Tiger Traps and “Best-Practices”

Kudos to everyone at Marketo, an Adobe Company for supporting the #Fearless50 Mentor Program. It’s so refreshing to see a martech vendor not only invest in the success of their software but in the professional development of marketers. Marketing leaders are being tasked with more and more responsibilities and expectations, making it far too easy… Read More

Rockstar CMO FM: Podcast #1

To quote mathematician, entrepreneur, and occasional Camper Van Beethoven and Cracker frontman David Lowery, “Cause what the world needs now Is another folk singer marketing podcast Like I need a hole in my head.” Well, better mine than yours! Editor-in-Chief of Rockstar CMO Ian Truscott and Fractional CMO/CRO J. Robert Slaughter sit down to discuss… Read More

Rockstar CMO: Backstage with J. Robert Slaughter

  We go backstage with a marketing rock star, ask a bunch of questions about what excites them, what we might learn from their journey, what gets their Monday marketing mojo working and what they would throw into our swimming pool. “So, is your company a chicken or a a pig?”  – @RobertSlaughter Read the entire… Read More

The Purpose of Marketing Is To Sell

  “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt Marketing is having an identity crisis! I’m about to say something that is very unpopular with the majority of the “talking heads” on LinkedIn… “The purpose of marketing is to sell!” Marketing is a force multiplier. Great marketing… Read More

Think Beyond the Web Page: Conversational UI/UX

There is no denying the momentum and interest for voice technology is growing rapidly. The reality is, everything in your home and office is going to be connected to the internet soon enough, and this will fundamentally transform the relationship between consumers and brands. We’ve quickly become accustomed to speaking to our devices as it’s… Read More

We’ve Made B2B Marketing Way Too F#%king Hard

  Marketing, what the hell happened to you? I remember way back in my day, our stack consisted of WordPress, Marketo and Google Analytics. That’s the way it was and we liked it! Go to any marketing conference today, and you’ll hear a “marketing technologist” tell a room full of other martech worshipers how they… Read More