Rockstar CMO: Backstage with J. Robert Slaughter

  We go backstage with a marketing rock star, ask a bunch of questions about what excites them, what we might learn from their journey, what gets their Monday marketing mojo working and what they would throw into our swimming pool. “So, is your company a chicken or a a pig?”  – @RobertSlaughter Read the entire… Read More

The Purpose of Marketing Is To Sell

  “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt Marketing is having an identity crisis! I’m about to say something that is very unpopular with the majority of the “talking heads” on LinkedIn… “The purpose of marketing is to sell!” Marketing is a force multiplier. Great marketing… Read More

Think Beyond the Web Page: Conversational UI/UX

There is no denying the momentum and interest for voice technology is growing rapidly. The reality is, everything in your home and office is going to be connected to the internet soon enough, and this will fundamentally transform the relationship between consumers and brands. We’ve quickly become accustomed to speaking to our devices as it’s… Read More

We’ve Made B2B Marketing Way Too F#%king Hard

  Marketing, what the hell happened to you? I remember way back in my day, our stack consisted of WordPress, Marketo and Google Analytics. That’s the way it was and we liked it! Go to any marketing conference today, and you’ll hear a “marketing technologist” tell a room full of other martech worshipers how they… Read More

Everybody Loves Transformation But Hates Change

“67% of the purchase decision is completed before a customer calls a supplier.” B2B salespeople, how much longer will you buy into this nonsense? Buyers are drowning in information, scoff at market/vendor hype, and are paralyzed by the sheer number of options available. They are dying for substantive vendor interaction earlier in their decision process,… Read More

Aren’t you listening?

What the hell is wrong with your marketing and sales teams? They should be printing money! There are literally thousands upon thousands of experts, advisors, thought-leaders, blog hosts, entrepreneurs, bestselling authors, growth-hackers, speakers, and evangelists on LinkedIn. And get this…They’re all giving away their BEST tips, tricks and secrets, so you too can wake at… Read More

The Time is Now for Startups to Embrace Fractional Executives

There is a huge problem facing early-stage organizations. The founder, owner, CEO, is often the only revenue producer. The CLOSER! So, running day-to-day operations, closing deals, and chasing capital is not a scalable business model in the eyes of investors. Hiring or outsourcing BDR/SDR teams to crush the phones and set demo appointments is putting… Read More

What’s Your Audio Content Strategy?

“People will forget your ad. Hell, they’ll forget what they bought from you. But they’ll never forget the experience — the gift of time.” – jrs Episode 2: What’s Your Audio Content Strategy? In episode two of Content and Caffeine, Kaya Ismail, Founder of Wordify chats with Robert Slaughter, Founder of Attivare. Together, Rob and… Read More

Customer Experience Is Far Too Important To Be Left To The Marketing Department

  Marketers, here’s an uncomfortable question: when was the last time you actually interacted with a customer? The term ‘customer experience’ has become the latest marketing buzzword (it fetches over 355 million results on Google, if you don’t believe me), but do we really listen to the voice of the customer, or has customer experience… Read More