When French soldiers discovered the simple stone slab that would change the world on 19 July 1799, they weren’t on an archaeological dig; they were quickly shoring up their Rosetta, Egypt defenses for a battle with Ottoman Empire troops. During this frantic construction project, these troops had discovered a large stone fragment covered in three… Read More
What sells is how you turn that shit into sugar. Read More
Even after twenty-two seasons, just when Tom thinks he knows, he never knows Read More
We all love grand slams, but so often it’s that slight shift, that small edge, those three milliseconds that win the game. Read More
Strategies, models and martech come and go. The one constant through all the years has been change. Read More
During the Great Depression, Bob picked cherries for $0.50 a day to support his family. Fifteen-year-old Bob (6’5”) lied about his age to join the US Army. Sent monthly pay home to his mother. For three years, Bob drilled and trained with infantry and elite Ranger units. Nineteen-year-old Bob landed at “Bloody Omaha” on 06… Read More
Somebody has walked your this path before. Read More
“Time, dear friend, time brings round opportunity; opportunity is the martingale of man. The more we have ventured the more we gain, when we know how to wait.” Martech vendors have promised and conditioned B2B buyers to expect quick, easy, and cheap wins. Nothing could be further from the truth. Marketing, especially enterprise marketing is… Read More
I’ve spent my entire career in marketing and sales, primarily focused on B2B #martech for the last fifteen. I’ve held senior positions with SaaS vendors and tech agencies alike. For the last two months, I’ve been working on an enterprise demand center full renovation. Stripping it down to the studs, new wiring, plumbing, dry-wall, and… Read More
I believe the current golden age of martech (marketers marketing tech to other marketers) began innocently enough in 1999 with the launch of Eloqua. Now, most marketers think it’s hard to market to a fellow marketer, but the last 20 years proves the exact opposite. We’ll buy any damn shiny new object. Just tell us… Read More
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