Blog

Why Isn’t This Damn Thing On Mute?!

joe chernov

I came across Don’t Call Me on LinkedIn today and immediately thought of Joe Chernov’s quote…

“The best time to call me is email.” @jchernov

How long has it been since I took an UNSCHEDULED (cold) call?”. Answer: at least a decade or more. I never answer cold calls. Message, no message, I’m not calling you back. At this stage in my career, if I need something, I know a guy who knows a guy.

So for those of you in my LinkedIn network, Director, VP, C-Suite level, the ones actually influencing and making buying decisions, a question…

Would you take an unscheduled cold call?

Be honest. You can continue to tell your SDR team anything you want 🙂

 

 

J. Robert Slaughter, Marketing-Sales Advisor & Consultant is a veteran strategist and practitioner who’s spent a career advising global enterprise organizations to plan, execute and scale revenue growth programs & frameworks.

Account Awareness: Revenue Navigation for B2B Sellers

nav-in-dash

Intent trumps everything! READ THE ARTICLE

 

Is Your “Check ROI Engine” Light On?

Check engine light.

Is your ‘Check ROI Engine’ light on? In today’s marketing climate, the coolest answer is to buy a brand new martech car, but that’s expensive, time consuming and presents a whole new layer of risk. We all can see the indicator is lit up, but it doesn’t tell you what’s wrong. That dreaded light doesn’t provide answers. That takes a revenue mechanic. 

autodiagnosis

My proposition is simple, I shorten the distance from current to desired revenue state through a solid marketing diagnostic program.  The dirt, grease and calluses on my hands comes from years of work and experience with tech, teams and process. You don’t need another martech vendor or self-proclaimed thought leader pitching you the latest widget or marketing acronym. You need an objective person on your side. You need a trusted advisor who’s been part of a revenue generation pit crew.

pit-crew

Contact me for more information or schedule your appointment today!

Stop Selling Coffee by the Cup and Start Selling the Connection

columbian coffee field

The problem with your coffee roasting business plan is that EVERYONE else is following the same one. Coffee shops have more options for high quality coffee than ever before, and even more shops are taking up the craft of roasting for themselves. How are you going to differentiate yourself in this market? How will you tell your unique story while running a business? Anyone can buy great coffee online. What customers want is a story. You need to transport them to the mountain fields of Columbia and the brewing ceremonies in Ethiopia. Customers want a reason to come back. They want to know if you’re a Fair Trade shop. Customers want a relationship.

Stop selling coffee by the cup or pound and start selling the connection coffee creates.

Get in touch if you want to learn more on how to acquire, nurture and retain loyal customers. jrs@theslaughterpen.com

ethiopian coffee ceremony

Robert Slaughter Senior Marketing & Sales Professional who has spent the last 20+ years partnering with F1000 organizations to solve revenue generation issues. Hands-on agency and client side experience in the areas of marketing strategy, demand creation, account-based marketing, lead nurturing & funnel management, enterprise mobility, marketing/sales enablement, operations & technology.