We’ve Made B2B Marketing Way Too F#%king Hard

  Marketing, what the hell happened to you? I remember way back in my day, our stack consisted of WordPress, Marketo and Google Analytics. That’s the way it was and we liked it! Go to any marketing conference today, and you’ll hear a “marketing technologist” tell a room full of other martech worshipers how they… Read More

Everybody Loves Transformation But Hates Change

“It is not necessary to change. Survival is not mandatory.” —W. Edwards Deming B2B salespeople, how much longer will LinkedIn thought-leaders continue to peddle this crap?   67% of the purchase decision is completed before a customer calls a supplier.    B2B buyers are drowning in information, scoff at market/vendor hype, and are paralyzed by the… Read More

Aren’t you listening?

What the hell is wrong with your marketing and sales teams? They should be printing money! There are literally thousands upon thousands of experts, advisors, thought-leaders, blog hosts, entrepreneurs, bestselling authors, growth-hackers, speakers, and evangelists on LinkedIn. And get this…They’re all giving away their BEST tips, tricks and secrets, so you too can wake at… Read More

The Time is Now for Startups to Embrace Fractional Executives

There is a huge problem facing pre-funded, early-stage companies. Founders, CEOs, top executives are also the key revenue producers, the CLOSERS. So, running day-to-day operations, closing all the deals, and chasing capital is not a scalable business model in the eyes of investors. We live in an on-demand world. A “Fractional Chief Marketing  / Growth… Read More

What’s Your Audio Content Strategy?

People will forget your ad. Hell, they’ll forget what they bought from you. But they’ll never forget the experience — the gift of time. Content and Caffeine Episode 2: What’s Your Audio Content Strategy? In episode two of Content and Caffeine, Kaya Ismail, Founder of Wordify chats with Robert Slaughter, Senior Marketing and Sales Executive… Read More

Customer Experience Is Far Too Important To Be Left To The Marketing Department

  Marketers, here’s an uncomfortable question: when was the last time you actually interacted with a customer? The term ‘customer experience’ has become the latest marketing buzzword (it fetches over 355 million results on Google, if you don’t believe me), but do we really listen to the voice of the customer, or has customer experience… Read More

dotCMS Appoints Robert Slaughter as Chief Marketing Officer

Via MartechAdvisor 15 March 2018, Miami: dotCMS, announced today that Robert Slaughter has joined the company as Chief Marketing Officer, effective immediately. Mr. Slaughter will report to Ralph Miller, Chief Executive Officer, and become one of the senior executives within the company. From Ralph Miller, CEO of dotCMS, “Since we sell a mar-tech product, we need to ‘walk the talk,’ and that means… Read More

Root Canals, Bad Coffee, and Customer Experience

You don’t need to hire a high priced management consultant to tell you: Great Customer Experience: GOOD for business. Poor Customer Experience: BAD for business. There is no “neutral” when it comes to our customer’s experience. We’re either making it better or we’re making it worse. Take a look at LinkedIn. There are literally hundreds… Read More

#yourCXsucks and Why Your CEO Should Care

$1.6 TRILLION Is the estimated US cost of customers switching due to a poor customer experience. Customer experience is the new competitive battlefield Many CEO’s believe customer experience is nothing more than a platitude CxO’s and marketers throw about in blog posts and PPT presentations. Rarely, if ever, do they validate the need to put… Read More