Mr/s. CMO,

Your CFO and CEO have been talking lately. “Thinking outside the box” if you will. They have some exciting new ideas and a few tweaks they’d like to share with you…

• a slight marketing haircut (let’s just say 60%).
• maintain current MQL pace (but “be positive” and keep pushing for your stretch goal).
• faster results (leads aren’t converting quickly enough, we need you to focus on quality and quantity).

Leaning into martech and paring your staff down to your junior brand manager and lone SDR will only push the inevitable out a bit further.

Somebody has walked your this path before. Now, more than ever, your high-performance revenue engine requires the attention of an experienced and skilled mechanic.