Kudos to everyone at Marketo, an Adobe Company for supporting the #Fearless50 Mentor Program. It’s so refreshing to see a martech vendor not only invest in the success of their software but in the professional development of marketers. Marketing leaders are being tasked with more and more responsibilities and expectations, making it far too easy to get caught up in the day-to-day operational realities of a company. This can distract from major objectives and reduce the focus on strategy and execution. Interacting with others who have “seen this movie before” is often a critical growth opportunity in one’s career. The benefit of applying “proven practices”, and often “which to avoid”, learned across other companies cannot be overstated. I’m thrilled to be participating in this year’s program as a mentor and know I will learn much more from the #Fearless50 than I can ever teach.  

Tiger traps are far more effective than “best-practices”. Trust me. I’ve fallen into a bunch of them.