There is no denying the momentum and interest for voice technology is growing rapidly. The reality is, everything in your home and office is going to be connected to the internet soon enough, and this will fundamentally transform the relationship between consumers and brands.
We’ve quickly become accustomed to speaking to our devices as it’s more and more a part of our routine. This progress will only accelerate, and the capabilities of these voice enabled devices will significantly increase. When coupled with more AI capabilities, better natural speech and smoother personal interactions our devices will become increasingly indispensable.
To reach and engage today’s hyper-connected and distracted consumers, brands need to “think beyond the web page” to deliver memorable, personalized experiences anywhere, everywhere and to whatever may come next. Interactive voice engagements allow brands to meet consumers’ new expectations and light the path of awareness, purchase, and advocacy.
So, how do brands prepare themselves for the world of voice-centric customer experiences? Join Kaya Ismail, Founder of Wordify and myself as we discuss the growing role of audio and voice in the world of content marketing, From Alexa Skills to voice search optimization, there’s plenty going on in this episode of Content and Copy.