The Time is Now for Startups to Embrace Fractional Executives

There is a huge problem facing pre-funded, early-stage companies. Founders, CEOs, top executives are also the key revenue producers, the CLOSERS. So, running day-to-day operations, closing all the deals, and chasing capital is not a scalable business model in the eyes of investors.

We live in an on-demand world.

A “Fractional Chief Marketing  / Growth / Revenue Officer” is a strategic way to add senior level expertise to your company without the crazy C-level FTE payroll hit. More important than the cost considerations, it provides broad-based and on-demand perspective around best practices in customer acquisition, sales pipeline development, and marketing execution.

Chief Dot Connector

Sometimes, you can’t see the forest for the trees. It’s easy to get caught up in the day-to-day operational realities of a company. This can distract from major objectives and reduce focus on strategy and execution. Next month and next quarter quickly become this month and this quarter. And, if your company is growing quickly, there needs to be a strong team around the Founder(s). Adding a Fractional CMO/CGO/CRO will address immediate “go-to-market” needs and help develop a strategic growth roadmap. The added benefit of applying “proven practices” and often “which to avoid”, seen across other companies cannot be over stated.

Who Needs a Fractional CMO/CGO/CRO?

  • Companies that have existing marketing and sales teams and need executive level guidance, perspective, and leadership.
  • CEOs, CMOs and VPs of Marketing/Sales who would like an independent, outside perspective on their business and go-to-market strategy and tactics.
  • Companies who are planning on hiring a VP Marketing/Sales or CMO role and want to get a running start on major go-to-market activities and take the time to find the right hire.

Sound interesting? Contact me to see how adding a fractional CMO/CGO/CRO can benefit your company.

J.Robert Slaughter is a senior marketing and sales executive (CMO, CGO, CRO) focused on delivering revenue and proving the value and business impact of marketing spend. Enablement practitioner assisting high growth technology companies plan, execute and scale revenue growth programs, frameworks, and teams. B2B strategist with numerous articles published regarding account-based marketing, content marketing, customer experience, data driven engagement, demand generation, and additional business impact strategies.

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