The Time is Now for Startups to Embrace Fractional Executives

There is a huge problem facing early-stage organizations. The founder, owner, CEO, is often the only revenue producer. The CLOSER! So, running day-to-day operations, closing deals, and chasing capital is not a scalable business model in the eyes of investors.

Hiring or outsourcing BDR/SDR teams to crush the phones and set demo appointments is putting the cart before the horse. You may think these relatively “cost-effective” resources will build endless pipeline, but without a seasoned professional engaging with them early and often, this strategy only pushes the inevitable out a little further.

Immediate Impact to Results

Engaging a Fractional Executive Leader is a strategic way to add senior level expertise to your company without the crazy C-level FTE payroll hit. More important than the cost considerations, it provides broad-based and on-demand perspective around proven practices in customer acquisition, sales pipeline development, and marketing execution.

Somebody Has Already Walked the Path Before You

Sometimes, you can’t see the forest for the trees. It’s easy to get caught up in the day-to-day operational realities of a company. This can distract from major objectives and reduce focus on strategy and execution. Next month and next quarter quickly become this month and this quarter. And, if your company is growing quickly, there needs to be a strong team around the Founder(s). Adding a fractional leader will address immediate “go-to-market” needs and help develop a strategic growth roadmap. The added benefit of applying “proven practices” and often “which to avoid”, seen across other companies cannot be over stated.

Who Needs a Fractional Executive Leader?

  • Companies that have existing marketing and sales teams and need executive level guidance, perspective, and leadership.
  • CEOs, CMO/CROs and VPs of Marketing/Sales who would like an independent, outside perspective on their business and go-to-market strategy and tactics.
  • Companies who are planning on hiring a VP Marketing/Sales or CMO/CRO role and want to get a running start on major go-to-market activities and take the time to find the right hire.

Sound interesting? Contact me to see how adding a fractional CMO/CGO/CRO can benefit your company.

J.Robert Slaughter , accomplished executive leader working with high-growth technology firms to plan, execute and scale revenue operations, programs and teams. Proven ability of delivering GTM strategies, increased sales effectiveness, pipeline velocity and revenue growth. Well versed in bridging the CMO-CFO language barrier by detailing marketing’s and sales’ business impact and financial value.

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